FEED Summer 2025 Web

FEED’s 50th issue marks a milestone by spotlighting cloud technology — a driving force in modern broadcast. From editing and storage to hybrid production and cybersecurity, we explore its game-changing potential. This edition also features PTZ cameras in dynamic environments, Latin America’s booming media scene, a sustainability spotlight on Picture Zero, immersive sports tools, and rising visibility in women’s rugby — plus a quirky dive into the world of professional pillow fighting.


Cover
1

Welcome
3

Contents
4

Newsfeed
6

Cloud special
14

Genius Interview
24

Start-up Snapshot: MTH Studio
31

Start-up Snapshot: Highfield AI
34

PTZ cameras
36

Sustainability Spotlight
42

Start-up Snapshot: Upit
47

Masterclass: Latency
50

Regional focus: LATAM
58

Xtreme
65

Xtreme: Sports Reporter
66

Xtreme: Behind the broadcast
74

Xtreme: Immersive tech
82

Xtreme: Premiership Women’s Rugby
90

Next Issue
98

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