FEED Summer 2025 Web

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SOCIAL MEDIA

TikTok tests Footnotes

ikTok is trialling a new feature called Footnotes, similar to Community Notes

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on X (formerly Twitter). The platform revealed that Footnotes will let users add extra context and relevant details to videos to help viewers better understand them. The trial is initially launching in the US. TikTok explained that the feature will work alongside existing tools like content labels and fact-checking, unlike Meta’s Community Notes, which replaces its fact-checking system. Similarly to X and Facebook, Footnotes employs a bridging- based ranking system to encourage consensus among users with differing viewpoints. Users with opposing opinions can submit and rate footnotes based on their usefulness. Only those deemed ‘helpful’ become visible to the wider community, who can then vote too.

NEWSROOMS

EVS lands major deal with Al Jazeera

new contract will see EVS deliver its content management solution Mediaception to five key Al Jazeera bureaux. Mediaception will provide Al Jazeera with a unified workflow designed to manage and edit live and near-live news content. Each bureau will have capabilities to ingest multiple live feeds, browse, edit and share news packages A

from a centralised storage system, as well as seamlessly playout news as events unfold. Ahmad Al Fahad, executive director of technology and network operations at Al Jazeera Media Network, said: “Deploying Mediaception will not only enhance operational efficiency, but also bolster our ability to deliver high-quality, timely content to our viewers around the world.”

INDUSTRY EVENTS

BROADCAST ASIA 27-29 May Singapore

AD TECH

Programmatic powerhouses

ANGA COM 3-5 June Cologne, Germany

agnite and Samsung Ads recently revealed an expanded global partnership,

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INFOCOMM 7-13 June Orlando, USA STREAM TV SHOW 11-13 June Denver, USA PLASA SHOW 7-9 September London, UK

following the double-digit percentage gross revenue growth on the Magnite Streaming SSP seen by Samsung Ads from 2023 to 2024. “Alongside the rapid growth of our ads business, Magnite has been an instrumental partner in helping us build custom technology to improve our programmatic monetisation,” said Joe Melaragno, head of channel sales at Samsung Ads. “Our collaboration with Magnite has led to several breakthroughs, including simplified genre targeting to support contextual advertising,

improved forecasting capabilities and a significant reduction in timeouts to complement our rapid viewership growth on Samsung TV Plus.” To bolster audience addressability in streaming, Samsung Ads will leverage the Magnite Access product to better manage behavioural data across Magnite platforms.

IBC 2025 12-15 September Amsterdam, Netherlands

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