You are now arriving at your final destination: the cloud. Find your safety exits here, here and… oh wait, there are none. Everything loops back to the cloud.
Cloud adoption is well and truly a must for any broadcast provider that wants its technology to stay both functional and relevant going forward. In an already
highly saturated market, it’s often tough to navigate the sprawling array of options and approaches. Here’s a sample of what we found…
WORK EVERYWHERE Founded in 2004, Editshare builds network-shared storage and media management solutions – which then power workflows for the media and entertainment industry. The key message the team wanted to convey was just how much this solution can boost your production by working in the cloud. Its products allow for efficient remote, on-premises and post- production scenarios. Central to this is the ability to use Editshare storage spaces and Flow tools, to synchronise popular NLE platforms. The latest release of core Flow software allows complex
RALLYING THE TROOPS Forming a major subset of the cloud are the asset management systems that can sit within it. For example, SDVI Rally – on show at IBC – brings together tools and infrastructure needed to prepare content for distribution. This lets operators manage the whole system, rather than a collection of parts. Rally-managed supply chains can crucially be deployed on- premises, or in the public cloud – unlocking the capacity to seamlessly scale productions.
projects to be transported between Editshare media management and whichever edit environment the creative team use. In its IBC showcase, we found the latest suite of Editshare Flex software solutions. These are for out-of-the-box cloud and hybrid workflows, accommodating a ‘work everywhere’ environment. “The post industry is changing, in part reflecting the shifts enforced by the pandemic, and in part because creative talent is looking to shift the work-life balance,” reflected chief revenue officer for Editshare, Said Bacho.
DUBIOUS DIVERSITY
There has been a running commentary for a long time over the very evident lack of diversity in the broadcast media and technology spaces. Trade shows are no exception – and unfortunately this commentary was more than present post-IBC. Yes, women were undoubtedly there – myself included – and it was clear that the IBC conference sessions made great strides in bringing female panellists on board. But it’s not enough. I encountered one comment about how, at IBC, you never had to queue for the women’s toilets as they were always utterly deserted. For an event with almost 40,000 people present, the empty cubicles were a symbol of how far we have to go. And there is little one can say about one exhibitor’s ill-judged decision to decorate its booth with provocatively dressed women – other than ‘Wow... who thought that was a good idea?’ I have seen responding comments about how actions are being taken, the wonderful organisation Rise being a prime example of this, and that you can’t expect a fully diverse workforce to appear with the wave of a magical woke wand. There is also the suggestion that, as exhibitors send smaller teams, the ones that go are a handful of higher-ups, who are often men. Sure, these comments make sense, but they don’t deal with the issue. There is always more that can be done, until that day when every single female and disabled toilet cubicle of the RAI is filled.
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