BROADENING HORIZONS
Broadpeak was also ready to throw its own dynamic ad insertion as a service software hat into the ring. “Broadpeak.io is the first self-serve software solution to offer DAIaaS that’s agnostic to the different components of the video delivery chain,” noted cloud platform vice president at Broadpeak, Mathias Guille. “This reduces the complexity typically associated with end-to-end advertising ecosystems and speeds up the monetisation of advanced OTT services.” Ultimately, Broadpeak’s DAIaaS enables streaming providers to immediately and fully leverage the monetisation potential of linear and asset catalogue ad inventory.
LTN’s latest addition to its ecosystem, LTN Arc, is also a key solution contributing to the industry-wide focus on personalisation. It is a fully managed production service, that simplifies live event versioning at scale for digital audiences. This in turn enables rights holders to repurpose and decorate centralised feeds into customised streams for global cross-platform distribution. DEFINING THE ARC
Last, but by no means least, we got chatting to the team at the Imagine Communications booth. They shared the latest behind Imagine’s Surefire, its video ad server that acts as an ad decisioning solution for OTT. Surefire leverages common broadcast rules and audience data across VOD and addressable linear platforms. On top of this, it also enhances and expands the digital monetisation service, providing cross-platform ad sales, traffic and billing – in turn maximising revenue and controlling quality. WILD IMAGINATION
WATCH THIS VIDEO WITH QR CODE
WATCH HIGHLIGHTS FROM SOME IBC EXHIBITORS
@feedzinesocial
Powered by FlippingBook