THE TOP OF THE FOOD CHAIN It’s difficult to get around the influence of AWS when it comes to any discussion of media cloud services. It was rare to have any conversations with exhibitors without the mention of the almighty three-letter combination. It’s hardly surprising, being as it holds roughly 41.5% of the cloud computing market. For context, Microsoft Azure holds 29.4% and Google Cloud a meagre 3%. At IBC, AWS had four key demo stations taking place at its booth:
• Content production • Broadcast
• Direct-to-consumer & streaming • Media supply chain & archive
AWS simplifies how content creators, rights holders, producers, broadcasters and distributors use the cloud to build, deploy and reinvent media workloads, making it easier to select the right tools and achieve faster time to value.
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