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while on that loop. Then it gets handed off to a professional services person who goes out and installs the code for the customer and works through any issues there. After the system gets stabilised, if a customer has an issue, they raise a ticket, and a first-level person picks up the ticket and if they can’t resolve the problem, it escalates to the next level of expertise. If all that sounds slow, it’s because it is.” This linear approach has been an enduring feature of both content production and the tech enabling it, and has tended to cap efficiencies – and opportunities – at what can be physically accomplished by a human being during a work day. But new infrastructure-as-code technologies, and

new methods for working within them, have made what a single individual can accomplish almost infinitely scalable. Software in this new broadcast realm isn’t based on hard installs with on- premises hardware, or even virtualised systems running on off-premises servers. Code operating in a distributed environment – whether in the public cloud or on premises – means that tools can be launched, updated, scaled, and customised instantly and continuously. At this point, a DevOps (software development and IT operations) model of software deployment starts to make sense... DevOps is a cluster of practices and tools that allows technology businesses

THESE NEWTECHNIQUES ALLOWUS TO BEMORE EFFICIENT, ANDMAKE IT EASIERTOADDRESS THESEPAINPOINTS FORCUSTOMERS

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