34 SPONSORED CONTENT Grass Valley
BROADCAST AS CODE: A NEW APPROACH TO SOFTWARE IS CHANGING TV
oftware-centric systems have brought huge benefits to the broadcast space, with media companies increasingly likely
worldwide products and technology at broadcast systems vendor Grass Valley. “And when you upgrade the software, it can be a huge effort – difficult and drawn out.” As much as the software revolution has transformed broadcasting, there are still lots of pain points caused by clinging to legacy workflows, straight-jacketed by legacy software systems. The traditional world of broadcast software is based on a ‘waterfall’ model where each phase depends on the deliverables of the previous one. It’s a very pipelined system, with lots of hand-overs. “A developer writes code. That gets handed off to a QA person who tests the code and finds issues, and they spend a
IT thinking has finally reached broadcasting, and innovators such as Grass Valley are providing tools and services – like
to shed their hardware-based systems for more flexible, all-digital solutions. The question now is not whether software underpins your broadcast systems, it’s whether those installations are up to the task in the current climate – when your business is bombarded with opportunities and disruptors in equal measure. “Traditional enterprise class software applications – and this isn’t specific only to the broadcast industry – tend to be big, expensive, complicated projects to implement,” notes Sydney Lovely, SVP,
its new GV AMPP platform – to fully
leverage the power of infrastructure-as-code
feedzinesocial feedmagazine.tv
Powered by FlippingBook