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to deliver products and services at high speed and make improvements at a much faster pace. DevOps is not just an improved approach to software development, it’s also a business culture that emphasises continuous deployment and monitoring – with the goal of continuous optimisation of the customer experience. Integrating a DevOps mentality into broadcasting requires its own specialised skills. During a broadcast, there is no room for system failure. A minute of downtime in a corporate setting might get someone fired, but a minute of downtime in a major broadcast could mean millions of dollars in lost revenue.

This need for absolute reliability was a contributing factor in the broadcast industry’s slow approach to adopting IP and cloud technologies, but as OTT and VOD content took centre stage, being able to work within the IT space has become the norm. BRINGING IT TO BROADCAST Earlier this year, Grass Valley introduced AMPP – Agile Media Processing Platform. GV AMPP is a SaaS platform specifically designed to offer broadcasters the full power of cloud-based elastic compute and to overcome broadcasters’ long-time reliance on hardware-based systems.

IN THE PAST, WHEN YOU WENT INTO THE BEGINNING OF A SPORTS SEASON, YOULOCKEDYOUR SOFTWAREDOWN

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