29 SPONSORED CONTENT Nextologies
WE’VE BROUGHT THE INTERNET OF THINGS TO BROADCAST TELEVISION
STREAM ON Sasha Zivanovic (pictured left) is the CEO of Nextologies
devices were sent to producers and talent working from home. When plugged into an HDMI port, the mini set-top box technology instantly broadcast the production feed with no local tweaking or adjustments required. Producers were able to watch the real production feed faster than it went to air, with some producers receiving a multiviewer feed so they could assist in the production. Even those without the actual appliance could view multiple camera feeds via a custom web portal. The producers also needed to operate cameras remotely to enable the live performances and commentaries. But setting up the correct IP routing for a PTZ camera is not in the job description of talent preparing to do an international live broadcast. So Nextologies used NXT-4 appliances at the talents’ homes, not only to encode and decode the live video, but to receive the signal for operating the camera. “Normally that would have required them to bring in more hardware and another vendor. They went with us
because of our creative thinking, and the ease of use and our support.” With over a thousand of its devices deployed globally, the company is rapidly developing new services. Recently, Nextologies provided a company with a video conferencing system when it was decided Zoom wasn’t secure enough. Zivanovic adds: “We don’t have to depend on any of the big cloud services, because we have a massive, global infrastructure, most of which is built by us for us and our customers. We’ve brought the internet of things to broadcast television.” With the Covid-19 crisis forcing broadcasters and content owners to move more quickly to remote and IP-based systems, Nextologies has had a flood of inquiries. “What companies are being forced to try right now, we’ve been doing for over a decade,” concludes Zivanovic.
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