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28 SPONSORED CONTENT Nextologies

Nextologies provided low-latency video transport for the historic SpaceX launch broadcast. Now it wants to help bring broadcasters into the future

lot of other companies trying to compete in the IP video space are one-trick ponies,” says Sasha Zivanovic, CEO of Nextologies.

some of their video delivery problems. The result is a global clientele, including national broadcasters and the Associated Press, which Nextologies provides custom delivery solutions for globally. Nextologies’ success has been in part due its service-oriented, start-up mentality, which aggressively targets the pain points of its clients. The company now provides solutions across multiple verticals, including streaming platforms, encoding and decoding appliances and a variety of options for video transport. “We don’t want our customers to have to rely on multiple third-party vendors. If it ’s something they might buy at the NAB Show or IBC, we look at it and we do it better,” says Zivanovic. Recently, Nextologies contributed to the broadcast of the historic SpaceX Dragon launch in May, watched by millions via Discovery. Nextologies partnered with mobile broadcasting company PSSI Global Services to provide live video connectivity for the prelaunch show (or shows, since the first launch attempt was scrubbed 16 minutes before lift-off ). The challenge was that talent, including Katy Perry, MythBusters’ Adam Savage, former astronaut Mike Massimino and NASA engineer-turned-YouTuber Mark Rober, as well as several dozen producers and stakeholders, were forced by Covid-19 distancing to work from their homes. The production team needed to get the programme feed in the highest quality and lowest latency to producers and talent across the US. Nextologies’ NXT-16 technology was deployed at the production studio in Burbank and a combination of NXT-4 and NXT-Lite

“Maybe we have been able to expand, because of our passion – or maybe it ’s because we’re Canadian.” Nextologies is a broadcast television specialty company working across just about every part of video transport, including IP delivery. It was originally spun out of Ethnic Channels Group, which licensed top television services from around the world for export. Getting multiple international channels distributed to a diverse audience forced the company to be an early adopter of IP technology, which resulted in the launch of a pioneering OTT platform, NEXTV, in 2007. At that time, international channels on the NEXTV platform became curious about the technology Nextologies was developing around IP delivery and asked Zivanovic if the company could solve

WE HAVE LIFT-OFF Nextologies contributed to the broadcast of the SpaceX Dragon launch in May

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