SEAMLESS USER EXPERIENCE Inevitably, some benefits have been given a chance to shine during the pandemic. While Maycock stresses that many trends were already underway before Covid-19, GV AMPP’s ability to create the same interaction – whether in the broadcast centre or working at home – has become essential. “We are unique in being able to provide a seamless user experience, wherever people are located.” Moreover, GV AMPP is conducive to supporting other industry trends, including pop-up channels around major news or sports events: “With a cloud-based platform like ours, you are afforded flexibility to scale something up or down much more easily.” Maycock also anticipates fresh applications in gambling, where speed is everything when people are betting on live proceedings: “That’s possible because we’ve achieved
incredible low-latency performance across the platform.” While accelerating change in media and entertainment heralds creative and monetisation opportunities, it also requires services to focus firmly on the bottom line. With GVMU and GV AMPP, Maycock is certain that businesses are being empowered to technologies, media companies are able to adapt to digital disruption – and change the economics of what they’re doing. With GV AMPP, we are moving the dial on their costs once again, making it much easier for them to service all the new demands in a way that works both technologically and economically.” For more on Grass Valley solutions, please visit: grassvalley.com/ products/cloud-based-workflows/ gv-media-universe address challenges head-on. “By leveraging cloud-based
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