FEED Spring 2022 Web

Grass Valley Media Universe – Your Digitally Connected Community

on-premise and cloud technologies to build live production environments that suit their needs today, while adapting to future demands. The core of GVMU is GV Agile Media Processing Platform (AMPP). Developed for the entire spectrum of live production, GV AMPP is a cloud- native platform, taking full advantage of what the cloud offers, while being able to integrate any hardware solutions in the workflow. Its applications – encompassing the full supply chain, from capture and encoding to distribution – have been designed from the ground up, to run in a public cloud environment. Consequently, says Maycock: “They allow for accessibility and scalability, meaning developers can continue to deliver new services more quickly and easily.” Grass Valley is actively developing a surrounding ecosystem of qualified partners, focused on enabling media companies to leverage the cloud and on-premise technology. Dubbed the GV Media Universe Alliance, this group continues to welcome new members,

with Net Insight and Flowics among the most recent additions. DEMOCRATISATION OF VIDEO Maycock is certain that it’s already helping media businesses adapt to an industry that shifts rapidly – and on multiple fronts. “There are so many different forces and influences on the content creation side. At one end of the field, you have the democratisation of video that includes content being pushed out to Instagram and YouTube. At the other, the OTT giants promoting high-end production values with UHD, HDR and so on.” Increasingly, though, enterprises need to deliver content to traditional linear services, OTT and social media with equal facility. As Maycock remarks, “OTT is now part of almost every conversation we have with a customer. Organisations like the BBC, which has traditional channels as well as the iPlayer, or Discovery with its own channels and Discovery+, so there are many bases to be covered.”

Maycock highlights some of the GV ecosystem’s greatest strengths. These include GV AMPP’s global low-latency streaming capabilities. “Prior to our platform, not many people had solved the problem of doing live really well. There tended to be difficulties around latency, timing and other core aspects of broadcast. That’s what Grass Valley has solved with GV AMPP; our uniqueness in this space allows us to bring live production and our brand identity to a whole new generation of software.” Moreover, with requirements evolving at an unprecedented rate – and sometimes in unforeseen ways – it’s a software platform that will continue to develop. “If you look at the history of Grass Valley, you can clearly see a golden thread through everything we’ve done – and that’s around the whole area of live production. With AMPP, we’ve managed to take all the capabilities we have developed and move them into a pure software domain, giving customers enormous adaptability.”

UNIVERSAL GVMU powers operations and business models with a unified ecosystem of services, technology and marketplaces



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