FEED Spring 2022 Web

n media and entertainment technology circles, the ability to deliver versatile, cloud-based live production from a single platform has become something of a holy grail. With social media and OTT services as critical as linear TV, there is an onus on technology providers to accommodate complex playout and distribution requirements that are likely to change more regularly. The challenge this presents to the vendor is neatly summarised by Neil Maycock, chief marketing officer at Grass Valley. “We have a strategy designed to help customers chart a course through digital disruption the industry is experiencing,” he says. “The result is our media ecosystem, GV Media Universe

(GVMU), bringing together technology, partnerships and business innovation.” As underlined by its new corporate identity, with the tagline ‘We Love Live,’ Grass Valley has a strong focus on transforming the creation and delivery of premium live content. Its vision is encapsulated in GVMU, helping media companies address business problems arising from traditional operational models, including ever- growing production and distribution complexity and rising costs. This is the end result of decades of creating broadcast hardware, then software, then being able to expertly combine hardware, software and services to create industry-best workflows. The GVMU is a digital ecosystem that allows media companies to use

LIVE AND KICKING Familiar production equipment linked to cloud services enables live production over any internet connection


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