55 FUTURESHOCK Media 4.0
weeks and years after a televised event has taken place. For example, a content owner could search for a specific phrase such as ‘Donald Trump talking about new environmental legislation’ and rather than searching through an entire speech to find the information, the search engine would take you to the frame in which Trump begins to talk about this topic. This allows producers to save copious amounts of time looking for relevant content and increase their productivity. Additionally, it opens up a future in which this segment could be inserted automatically into a programme strand. A CURE FOR VERSIONITIS? Artificial intelligence engines with object and voice recognition already exist and can be used to automate the process of tailoring clips to the appropriate distribution, whether that’s streaming to cell phones, tablets, television or social media channels. The presentation will differ, depending on what the content is, who the audience is and where and how the content is being viewed. Right now, producers handcraft the multiple versions of a TV show. In the
WHAT’S THE STORY? The fourth iteration of ‘video’ will see production becoming story-centric, rather than programme centric, with content automatically produced, targeted and delivered to viewers in a more efficient manner
JUST FOR YOU Initially, for many broadcasters
‘smart studio’ AI engines will automate assembly of the material and deliver it in the most effective way to the target audience. Using today’s technology and an entirely cloud-based model complete with voice and object recognition, it is possible for video clips to be located and indexed down to the exact frame and then shared instantly. This automation provides the ability to share with different audiences as well as sell assets or share with business partners and customers. Creating a story-centric workflow, which removes the barriers erected between video production departments and the audience, will be key for the future of production. It will open the floodgates for how media is produced, distributed and consumed, simplifying and automating distribution over social media, digital and broadcast, creating one port that can feed all channels.
and media companies, this kind of automation will increase efficiency through simplifying the editing and distribution of different versions of content for different devices. Here we are talking about automating the production of 10 to 100 versions. And the great news is that this technology is ready now! The next wave of automation will see personalised editing and distribution at increasingly granular audience levels. Perhaps a broadcaster will automate the editing and distribution of sports highlights depending upon the viewer’s favourite teams and sports. This might mean 100 to 1000 different versions – with the ultimate goal of automating the production and distribution of perhaps 1,000,000 versions, enabling broadcasters to automatically produce and distribute programming aimed just at you!
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