56 START-UP ALLEY Binary Bubbles
Words by Ann-Marie Corvin
This month’s start up alley features virtual companions for brands, a smartphone replacement for all those irritating TV remotes, and customisable music tracks on demand
“I was always that kid who really wanted the fantasy world to be real,” says Lisa Wong, co-founder and CEO of Binary Bubbles. “If I were at that age when Harry Potter first came out I’d have been at King’s Cross trying to get to Hogwarts.” For 25 years, Wong immersed herself in the fantasy realm working as an artist in the gaming industry, on Star Wars , NBA Basketball and Call of Duty titles. Then, last year she decided that it was time to transport the fantasy world into the real one – or at least, an augmented version of it. She founded Binary Bubbles with CTO Richard Weeks, a former Microsoft and Nintendo engineer, and Amit Tishley, a filmmaker and animator whose clients include Cartoon Network and Nickelodeon. One year in and the seven-strong company has launched its first product, the Cortex Core content management system that allows IP owners and brands to create an ‘always on’ ‘Virtual Buddy’. Through a dashboard, creatives can remotely puppeteer a digital character’s awareness. BINARY BUBBLES
USA 2017 COUNTRY: STARTED:
MAKING IT REAL Lisa Wong and her team at Binary Bubbles have sought to make fans’ dreams a reality with their new innovation, the Virtual Buddy
I WAS ALWAYS THAT KID WHO REALLY WANTED THE FANTASY WORLD TO BE REAL
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