54 FUTURESHOCK Media 4.0
WELCOME TO Words by Paul Shen, CEO of TVU Networks
AI, cloud computing and big data are conversing to create a new age of hyperpersonalised content
ost businesses are undergoing rapid alterations of their
wave – Media 4.0 – will see this change. The combination of AI, big data, cloud computing, IoT and content metadata are ready now to work their magic in the media space. Instead of looking at a TV programme as a single piece of edited, linear video, we believe it’s transformative to think of a show as individual items that have been assembled into a personalised show, based upon the tastes of each audience segment. Media 4.0 enables video production to move from a programme-centric to a story-centric process, where content is automatically produced, targeted and distributed to a viewer. This approach is now being enabled by a number of parallel developments and technologies. BUMPER CROP FOR BROADCASTERS Consider how a major broadcaster shoots and distributes live content. Most broadcasters throw away up to 99% of their raw material, which is content that could be shared and monetised with consumers. Right now, technology can enable the production of video tailored to individuals on specific social media platforms, on cell phones, on streamed channels and TV. With Media 4.0, much more of this footage will be used, from day one, and smart search processes will ensure that it continues to be used days,
through the development of the ‘smart studio’.
business models as AI, big data, Internet of Things and cloud computing combine for a potential step-change in efficiency. Industry 4.0 has been used as a descriptor for the way these technologies come together to produce the ‘smart factory’ which gradually learns to make its own decisions and perform autonomously. This evolution comes at the end of several earlier waves of technological innovation: steam-powered mechanisation, electric- powered mass production, and most recently, computerised automation. At TVU, we believe a similar change in the way that video is produced, distributed and consumed is about to happen. We call this Media 4.0, and it will drive a huge increase in efficiency
THE NEW WAVE The first iteration of ‘video’ was the movies, with each version distributed physically and projected onto a screen in a purpose-built building. Media 2.0 was born with broadcasting, which made for increased access through personally owned devices, namely TV and radio. The third wave saw increased digitally driven versioning and greater access in terms of location, time and device, through multimedia and TV Everywhere. But throughout these developments, production has not fundamentally changed. Yes, we’ve moved from black and white to Ultra HD, but there are still only a (relatively) small number of versions for almost all content. The next
RIGHT NOW, PRODUCERS HANDCRAFT THE MULTIPLE VERSIONS OF A TV SHOW. IN THE SMART STUDIO AI ENGINES WILL AUTOMATE ASSEMBLY OF THE MATERIAL
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