53 XTREME Insight TV
of course, for advertisers, they don’t want content that damages their brand, hence the need for boundaries somewhere.” Insight TV is in the process of editing an 8K trailer for the first time now, yet this is more about future-proofing for the business than plans for actual broadcast in 8K, notes Maljaars: “We are just future-proofing our content. We have no plans to broadcast in 8K; it doesn’t make sense right now, and we’re not in Japan. We are, however, frontrunners, and we are experimenting with it. 4K is still our main thing in terms of delivering quality.” Going further, he adds that it is too early to think about producing content for distribution in 8K, and doubts whether 8K will ever be appropriate for any but the largest of consumer homes due to the required screen size to literally see the benefit. “In all honesty, I don’t believe in 8K in general right now. 4K UHD screens are
right now penetrating the market. If you have 4K, the screen is already pretty big for an average household. For 8K, you would need a screen four times the size to really appreciate it. So for now, we will continue to produce in UHD 4K, and HDR.” He continues: “We are focused on resolution, frame rate – we use a standard of 50fps, double the usual – and HDR. When you combine all three of those areas you get the best picture quality, which will stand out from HD.” HDR FOR 4K ON MOBILES To get the appearance of 4K on mobile devices, the frame rate and HDR are more important than sending large 4K files themselves, due to the size of the small screen and the distance of the
better, but the frame rate and HDR will make it look better [than HD alone] on the small screen. From the perspective point of the small screen, for now, 4K video from us can be available, but the data involved is four times more [than streaming HD]. Instead you can use Chromecast functionality so you can stream our 4K content to your TV, so you don’t use your mobile bundle as much.” SURFING SEPTEMBER To develop its content and to attract and retrain viewers, Insight TV started a new themed month of programming. In March it kicked off Motoring March, with programmes throughout the month including the Race Drifter series, featuring drift YouTube superstar Ken Block. Following the high viewing figures, the channel kicked off Surfing September, with programmes that tell the stories of the different communities within the surf world.
screen from the viewer, as well as bandwidth issues on networks.
“The screen is smaller, so you don’t need the resolution of 4K to make the picture look
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