52 XTREME Insight TV
IN THISWORLDOF CONTENT, PEOPLE SHOULDBEMORE CREATIVEWITH THEIR BROADCASTING. DON’T JUSTGO TAKINGTHESAFESPOTAGAIN
show needs to be great, as well as having high-quality production.” In a bid to avoid becoming a gimmick, the company did its research and defined its viewers as older millennials, those who are 25-plus years old. These guys and gals have left university, got their first job, and are following the trends in their social spheres which are to have, says Maljaars, “a big house, a big TV, and a big paycheck, and they start with the big TV”. Around 60% of the Insight TV viewership profile is defined as male, 40% female. SEX, DRUGS, LIQUOR, WARS The channel focuses on areas such as extreme sports and adventure, but within limits. “Sex, drugs, liquor and wars don’t get priority in our shows because we distribute to broadcasters in all types of territories; China, South Korea, and we’re talking to the United Arab Emirates at the moment. To work in these countries as well as the UK, across Europe, and the US, you need a certain level of content to get accepted. Plus,
GET YOUR GOAT Insight TV’s audience is mainly older millennials, and the channel focuses on extreme sports, adventure and, of course, goats: all the cool stuff
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