51 XTREME Insight TV
Three years into its journey, we talk to Insight TV’s Arun Maljaars to find out more about the company’s innovative approach to creating UHD content, and how its future includes a goat... ULTRA CONTENT IN UHD Words by Heather McLean
EVOLVING STRATEGIES On the initial strategy of putting together the channel, Arun Maljaars, director of content and channels at Insight TV, says: “At first, we had a different strategy, but that’s always the case with a start-up. The USP for our content at first was to be the 4K channel. We create 4K content ourselves or with production companies, always produce in UHD 4K. And now we’re trialling 8K as well.” However just seven months after the company’s launch, in May 2016 new CEO Rian Bester joined and decided that in order to take the channel forward it needed more than just 4K to attract and keep viewers. “When distributing your channel you need a set brand definition or you will only be a trend,” Maljaars explains. “We’re not only showing beautiful pictures. Every story needs to be great, every
n October 2015 Netherlands- based Insight TV launched its groundbreaking, somewhat audacious, all-4K UHD
entertainment channel. Backed by TV Entertainment Reality Network (Tern) International and aided by financing from General Satellite based in St Petersburg, Russia, this station was ahead of the curve when it kicked off, and it is planning to stay there. Insight TV’s programming is wall-to-wall cool stuff – surfing, drifting, and street art, all broadcast in UHD 4K plus HDR, and aimed at millennials with money. It is about cutting-edge lifestyle stories, exploring the communities of people behind niche sports and trends, travel and adventure, and taking a cinematic overview to programme-making to get the most out of the high production values the TV channel is capable of showing off.
feedzine feed.zine feedmagazine.tv
Powered by FlippingBook