54 XTREME Insight TV
“Moving forward, we definitely want to do this themed month thing two or three times a year,” says Maljaars. To develop the surf theme of programmes for September, Maljaars explains: “We went down to the surfing communities to find the stories. They are very loyal; if you’re a surfer once, you’re a surfer for life. We dug up things like: you could die at any moment, so if you have kids, what’s motivating you? But it’s also a lifestyle. There are different aspects of the community you can highlight, and combine with cinematic, beautiful shots.” DON’T TAKE THE SAFE SPOT Maljaars says Insight TV does always look for potential in a theme where it can showcase the production quality it provides to viewers; if you are working in 4K, why not make the most of it? To that end, and also
fulfilling the remit for extreme sports, travel and adventure, in October 2018 the channel will launch the Street Art Challenge; eight episodes where viewers follow two street artists with different styles from different countries, travelling around together, making joint murals that are inspired by their surroundings. “The artwork is really colourful and with HDR, it will look amazing,” says Maljaars. In February 2019 another series will launch, following influential drone racers around the planet. “From an editorial perspective, we’re looking for new subjects and themes that are small now, but will become bigger. Esports are pretty big now, but people still think it’s small. We’re also looking to be a little bit controversial. In January, we’re premiering our Travel with a Goat show,” he laughs.
Produced by Tuvalu Media, the show will involve two foodies, one of whom is a former winner of The Great British Bake Off, travelling with a goat through Kenya. They have to work out how to travel with an animal they would normally be thinking about cooking, and of course, they fall for its goaty charms along the way. At the end of the journey they have to decide whether to save the goat or to give it to a local tribe for slaughter. “This show has a strong moral theme,” notes Maljaars. “What will they do? It’s a millennial theme; what do we eat, why, and where from? If you know the animal then it’s going to be harder to make the decision to kill it. We are starting a conversation,” he says. “In this world of content, people should be more creative with their broadcasting. Don’t just go taking the safe spot again.”
feedzine feed.zine feedmagazine.tv
Powered by FlippingBook