FEED Autumn 2022 Web

Old-school MAMs are giving way to new, super-flexible microservice platforms


raditional media asset management has often been constructed around monolithic systems, where

models or APIs in the background. This simple access to an industry- wide toolbox makes it easy to find efficiencies. For example, if a user sees that a certain transcoder doesn’t meet their needs, they can simply switch to another service in the UI. The platform is a response to the changing nature of how media customers are doing business. “Broadcasters don’t want big, end-to-end projects any more, where they’re replacing the MAM, graphics systems and playout. They want to solve specific issues – like delivering to a certain platform, editing in the cloud or enriching content with AI.” Flexibility is key; smartWork lets companies start small, using the plug- ins and workflows they need, rather than having to execute a whole system- wide upgrade. It integrates easily with existing tools, too – and its Infrastructure as Code architecture makes it simple to deploy in any Kubernetes environment, whether that’s in cloud, on-premises or even a hybrid capacity. Tedial’s adoption of agile

users were at the service of the MAM, rather than the other way round. But new microservice approaches are turning that on its head. “When you look at traditional media asset management systems that offered orchestration or workflow capabilities, everything was centred around the MAM,” explains Julián Fernández-Campón, CTO at Tedial. “But we have inverted the concept, so that a whole variety of systems are made available on one platform and presented like a marketplace.” Tedial’s next-gen smartWork Media Integration Platform offers transcoders, QC systems, AI tools and – of course – MAMs all in one place. The result is an array of integrations, with the whole gamut of media management tools. In smartWork, applications are already integrated into the platform, with Tedial solving all questions of data



providers, system integrators and their partners, who must be agile to stay ahead of the competition. This need to manage media is not confined to the traditional M&E industry. Among Tedial’s smartWork customers is a biotech lab, working with multiple complex image files of DNA sequences. “Our next clients could be small production or even non-media companies. The media industry is a high-demand market for various management features, but corporates or marketing businesses just want to see the video and may not care about workflow or codecs. This new approach means we can reach any type of customer.”

deployment means that new integrations are happening all the time, and response to customer feedback is improved dramatically. The platform is already being taken up by Tedial’s traditional broadcast customers, including

TV stations, production companies and studios, enabling them to deploy projects much quicker and to be self-sufficient. Another segment of customers are media service

EXPERTS Tedial’s smartWork was shaped by more than 20 years of experience


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