Welcome
This Is FUJIFILM Focus! Welcome to the July/August edition of FUJIFILM Focus – a magazine dedicated solely to the wonderful world of Fujifilm. Available six times a year from the FUJIFILM House of Photography and select retailers, each issue brings you all the key information on our latest releases, alongside a smattering of seasonal tips and tricks to help you get more out of your photography. It’s shaping up to be a long, hot summer, but we’re not letting that get in the way of a good picture. We’ve got tips and tricks for travel, street and landscape photographers in the next few pages, including suggestions on how to use the harsh, flat light of the summer sun to your advantage. Film Simulation aficionados should make sure to catch page 34, where photographers Naoya Takahashi and Dominic Stone have provided a pair of bespoke recipes to suit the heat. Perfect for your next getaway, explore the city streets with Naoya’s Sunburst before cooling off with Dominic’s surf-inspired Pacifica 100. Speaking of holidays, we’ve got some great suggestions for building a travel photography set-up. Head to page 10 for a breakdown of four super X Series travel lenses, before seeing what the FUJIFILM X-T30 III could bring to your next trip on page 28. As always, we’re proud to feature the work of our readers – don’t miss this issue’s community gallery on page 18. Many thanks to everyone who sent their work in; we absolutely love seeing your photos. If you’d like to get your own images into a future issue, find out how to contact us on those pages. All that is just a taster. You can also learn about brand new instax™ products on page 8, take a deep dive into the work of our community contributor on page 24 and discover the history of the first disposable camera to capture the imagination of the masses on page 32. We hope you enjoy this jam-packed summer issue – and look forward to seeing you again in September!
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What’s in This Issue
32 THE 40-YEAR LEGACY OF QUICKSNAP Travel back to 1986 and learn all about the craze sparked by the original FUJIFILM QuickSnap 34 SIMULATION RECIPE BOOK Try out two summery Film Simulation recipes from pro creators 36 SIMULATION SPOTLIGHT Mellow out with ETERNA Bleach Bypass, as we uncover the history behind this unique Film Simulation
14 LOOK UP
03 TRY THIS!
Discover our new campaign and get inspired to look up!
Check out these imaging suggestions to inspire your photographic projects
18 LIFE AS YOU SEE IT
08 WHAT’S NEW
Enjoy a gallery of photos submitted by our readers
Discover new instax™ film, updates to the instax UP!™ app and everything you need to know about the instax mini 13™
24 COMMUNITY FOCUS
Contributor Ana Sêrro showcases her stunning destination lifestyle photos
10 TRAVEL LENSES
28 FUJIFILM X-T30 III – THE
Four fantastic X Series lens options that are worthy of the limited space in your carry-on luggage
PERFECT TRAVEL CAMERA? Everything great about this small but mighty camera
02 FUJIFILM Focus Magazine
July/August 2026
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