72 INDUSTRY & EVENTS
AV tech demonstrations, expert panel discussions and more – InfoComm Asia is the focal point for a rapidly growing region in the sector
Taking place from 15 to 17 July at Bangkok’s Queen Sirikit National Convention Center (QSNCC), InfoComm Asia is expected to welcome over 200 exhibiting companies and approximately 8200 business visitors from more than 50 countries. That scale matters, but the real story here is why exactly these companies are choosing Bangkok in the middle of the year. A STRATEGIC SWEET SPOT There is little doubt that Asia’s pro AV future is looking to be shaped heavily by the astronomically growing markets of China and India. China remains the manufacturing engine and scale market for much of the AV sector in the region. India, meanwhile, is one of the world’s fastest-growing markets in terms of demand – with rapid urbanisation, strong digital education investment, enterprise expansion and infrastructure modernisation driving new opportunities. Yet for many companies, engaging both markets directly can be expensive and time-consuming. Different business cultures, long travel times, scheduling conflicts and regulatory friction are some of the key contributing factors for this. This is when Thailand becomes a crucial part of the equation. Bangkok offers a neutral and business- friendly location that sits geographically APAC’s pro audio-visual market opportunity stands at $123.7 billion and is forecast to reach $151.4 billion by 2030
and commercially between those two poles. Instead of choosing one part of the APAC region over the others, companies can instead meet in the middle. For distributors, manufacturers, consultants, integrators and end users, this matters. A July event in Bangkok allows businesses to review developments from the first half of the year, test new partnerships and set strategy before the final-quarter buying cycle begins. According to figures highlighted by the organisers, APAC pro AV market opportunity stands at $123.7 billion, forecast to reach $151.4 billion by 2030, representing a 4.13% CAGR from 2025 to 2030. These figures reflect a real demand across several key sectors, including:
else these days. When organisations are deciding where to deploy teams and where to host partner meetings, convenient locations to enter such as Thailand are an obvious choice. ED TECH IN THE EAST One of the major sectors that takes a key interest in this show is higher education and ed-tech stakeholders. Across the Asia-Pacific region, universities are investing in: Hybrid classrooms Lecture capture systems Campus-wide collaboration platforms AI-assisted teaching tools
Smart cities Corporate collaboration Hybrid learning environments Transportation hubs Retail digitisation Hospitality upgrades Immersive entertainment Security and surveillance Government modernisation
From Bangkok, businesses can reach Singapore, Vietnam, Malaysia, Indonesia, Cambodia, Laos, the Philippines, Hong Kong, southern China and India with relative ease – featuring one of the most practical aviation hubs in Asia for regional business travel. For exhibitors, that means broader reach without needing multiple roadshows and, for visitors, it means access to vendors and partners from Asia-Pacific without crossing continents. Also, with visa procedures becoming more complicated in some parts of the world – and corporate travel budgets under pressure – event attendance is more about feasibility than anything
Digital signage Simulation labs
Smart campus infrastructure Immersive spaces using AR/VR
The show’s speaker and attendee lists from previous editions demonstrate representation from institutions such as Bangkok University, Chulalongkorn University, Chiang Mai University and other internationally renowned higher education voices, including specialists from UCLA and the Higher Education Technology Managers Alliance.
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