INDUSTRY & EVENTS 71
I n the global pro AV events calendar, some shows dominate headlines because of their size, while for others it’s because of their timing. There are also a select few that matter because of geography, access and the quality of connections they create. The upcoming InfoComm Asia show in Bangkok belongs in that third category. Positioned in July, between the spring momentum of China’s major pro AV market activity in the show’s first instalment of the year, and the ensuing autumn surge of India’s fast- rising technology economy, Infocomm Asia sits as the meeting point between two giants. It essentially acts as an invisible bridge between north Asia and south Asia; offering a strategic marketplace for the broader APAC region that not many people are fully aware of. With July acting as a period where businesses find themselves recalibrating supply chains, as well as expanding regional partnerships while searching for routes to market – that ‘middle show’ positioning may be its greatest strength.
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