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AVIXA’s chief global officer Sarah Joyce sits down with LIVE at InfoComm India to discuss the distinct needs of Asia’s regional markets – with a view to 2027
Words Verity Butler
Against a backdrop of significant investment and incredibly fast technological development, India is emerging as one of the most compelling growth markets in pro AV, a fact which likely contributed to the show’s charged feeling. For AVIXA’s chief global officer Sarah Joyce, however, understanding that opportunity means looking beyond the numbers and recognising that Asia’s markets each have their own priorities. “Asia is not one single region,” she begins. “India has very distinct needs to Southeast Asia.” It is a distinction that underpins AVIXA’s approach to its global trade shows, each designed to serve its own market rather than impose a one-size-fits-all model. “The beauty of how the team work, and how we work collectively around the world, is it has
here was a real buzz on the show floor at the Jio World Convention Centre in Mumbai for InfoComm
to be based on what the market needs are,” Joyce explains. That principle extends beyond the exhibition floor to summit programmes, educational sessions and training, with content tailored to the technological developments and commercial priorities of each market. FROM INTEREST TO OPPORTUNITY The growth of India as a market is particularly evident in the changing profile of InfoComm India’s visitors. Joyce mentions an increase in end users journeying to Mumbai who bring with them a clearer understanding of what they actually need – and, crucially, who bear a desire to explore solutions rather than simply browse equipment. “What is fabulous to see is more solutions on the booths rather than just product sets,” she highlights, pointing to exhibitors
India this September. Namely, there seemed to be a growing appetite among exhibitors for demonstrating technologies that go beyond individual products.
IN NEED Sarah Joyce says AVIXA considers individual countries and regions rather than Asia as a whole
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