11 YOUR TAKE SDVS
devices. It enables a station to be reconfigured in hours instead of months. 2. IT and cloud security ensure full visibility and full control. Trust is growing for cloud security, and the industry is starting to see the benefits of it. 3. An obvious one – efficiencies. This is possibly most applicable to remote productions, enabling production teams to send the content back and work from a centralised and automated system. 4. Increasingly important is the fact that software has less of an impact on the environment than hardware. It also requires less power consumption and typically yields a smaller footprint requirement. 5. Set-up and maintenance are easier. We are advising our Vizrt customers that they need to look into UHD- 1 and UHD-2 and IP is the only solution there. But even for HD installations, the cable requirement is reduced and the bandwidth increases dramatically. Despite these clear benefits, there is still some resistance in the industry against fully embracing SDVS. Some of this is driven by
SOFTWARE-DEFINED VISUAL STORYTELLING – IT’S THE ANSWER TO STREAMLINEDWORKFLOWS AND GIVING YOUR VIEWERSMORE FOR LESS
commercial inertia. Many suppliers are not yet ready to disrupt their business models in favour of a more customer-centric, IP based one, remaining reliant on the revenue flows from hardware upgrade cycles. Also trust in software technology is just not as strong, yet, as it is in hardware, which is in turn exploited by hardware marketeers who have vested interest in delaying innovation. If unchecked, this, along with the current lack of software developers in AV, could slow the pace of transition. Software is the future! This is a big statement, I know, but one that I’m fully behind. Vizrt is committed to growing the functionality of our components, while the synergistic effects from our acquisition of NewTek and the use of AI inside our products will open new possibilities when defining workflows.
In terms of wider, tangible predictions, there will come a time, not too far away, when the only hardware on a production will be cameras, microphones... and not much more. The IP-based production workflow of the very near-future will be:
Highly automated Componentised Flexible, reconfigurable within minutes Highly efficient without the massive costs, energy and space requirements
Maintained by IT, not video engineers, operated by ‘non-specialists’
Using standardised interfaces with components registering and discovering themselves Using AI to further automate and simplify creating enriched content.
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