12 ADVERTISEMENT FEATURE AWS
HIGH-EFFICIENCY EDUCATION Digital learning company Cengage is using AWS tools to deliver the highest quality educational video to students, no matter which device they’re using
For both Cengage and Gale, video quality is key to delivering a great customer experience. Consequently, they selected cloud services from AWS to transcode an expanding content library – without compromising the viewer experience. “Scouring YouTube for the latest viral cat video is second nature to modern students, and having grown up with HD, 4K/UHD and HDR displays, they expect a certain level of video quality across experiences, whether watching a show or reviewing coursework,” explains Bill Binkiewicz, vice-
president of software engineering at Gale. “If video quality is lacking, students lose interest, so using HD as the baseline for all instructional materials is paramount to ensuring better engagement and retention.” Between Cengage and Gale, more than 450 videos in MP4 format, each averaging 15 to 20 minutes, are processed each month for viewing across a range of devices, including mobile phones, tablets, computers and more. Some of these are made available via Cengage Unlimited, the industry’s first all-access subscription
ideo is quickly becoming a preferred instructional tool for teachers and a learning aid for students. Recognising this
trend, education and technology company Cengage incorporates video into almost all of its instructional and research materials, which are taped by teachers and students in classrooms, as well as school, public and academic libraries around the world. Cengage’s library and research business arm, Gale, takes a similar approach with its own educational materials.
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