10 YOUR TAKE SDVS
Software-defined visual storytelling promises a content creation world of greater flexibility and service to customers DEFINING THE FUTURE WITH SDVS
he broadcast industry loves an acronym, and there is a new one that is rapidly gaining momentum. SDVS stands
Over and above what it offers to content creators, SDVS benefits the end user – the viewer. SDVS is the only way to provide enriched customer experiences in a scalable, on-demand, personalised and high-quality manner. Continuous innovation in the SDVS space will always have the end goal of enriching the viewing experience. So where does the broadcast technology industry stand at the moment with software- defined visual storytelling? Organisations are embracing the IP transformation for five main compelling reasons: 1. Smart studios and control rooms are future-facing. There are so many
for software-defined visual storytelling, marking a key point in the industry’s timeline when the major tasks in the media pipeline, everything from production and content creation to distribution and archiving will be carried out by software rather than dedicated hardware. It is now a given that IP will replace SDI, but simply adding an IP interface to a device isn’t going to be enough. Our industry is based on innovation, and studios need to invest in technology that is future-proof. The flexibility, precision and speed of feature delivery required by today’s workflows can only be achieved by basing the solutions on software. The immediate benefits of an SDVS- based workflow are impressive, and a good workflow is the cornerstone of world-class quality. With SDVS, you get real-time behaviour – no matter how complex the production – low latency in the production processes, and speed in both reconfiguring an ecosystem and fixing bugs. In the longer term, SDVS means increased efficiency, reduced costs, and the reuse of commodity hardware for multiple-use cases.
GERHARD LANG, CTO, VIZRT Software is the future of the broadcast industry
bonuses to having an IP-based studio, the most obvious being greater flexibility and automation, plus the ability to upgrade small components without changing
SDVS MEANS INCREASED EFFICIENCY, REDUCED COSTS AND THE REUSE OF COMMODITY HARDWARE FORMULTIPLE-USE CASES
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