ONES TO WATCH
Delivering the goods
rom small beginnings on a London rooftop in 2011, Burger & Lobster has evolved into a much-loved global brand, with restaurants
“Absolutely fresh and nothing frozen, and we use top-quality Nebraskan beef”
in New York, Dubai, Bangkok, Malaysia, Kuwait and Singapore, as well as multiple outposts in its home city. As the name suggests, the menu consists of variations on a lobster/burger theme, with favourites including the ‘original roll’: a brioche bun filled with juicy dressed lobster meat and smothered in Japanese mayo. As of last month, Cambridge dwellers can order these and other menu favourites to be delivered direct to their door, thanks to a collaboration with Deliveroo. “We have a good relationship with Deliveroo – they invited us to open our kitchen on their site in Cambridge and it’s going really well. Cambridge was in the top three of our list of locations, so we were really pleased to get an opportunity to open there,” explains marketing manager Ben Hedley. “Ultimately, we’d love to open a proper restaurant in Cambridge. We really see an opportunity there and we know the demographic is right. It’s certainly in the plan!”
It may be delivery only, but Burger & Lobster is bringing its fastidious commitment to quality to all of its takeaways in Cambridge, says Ben. “We only deal with live lobsters and they get delivered daily into our kitchens, absolutely fresh and nothing frozen, and we use top-quality Nebraskan beef. We’re offering exactly the same menus as you’d get at our restaurants, so we’ve got our core menu of burgers, lobsters and lobster rolls, but we’ve also got some more affordable items, like crispy prawn rolls, which have been popular – especially at lunchtime.” He adds: “We’ve worked really hard to make sure the packaging is perfect and we’ve done other things, such as create a playlist that people can listen to at home, so they can recreate the experience of dining at our restaurants.”
IMAGES Although it’s delivery only, Burger & Lobster’s menu is the same as you’d find in a restaurant, offering burgers, lobsters and lobster rolls aplenty
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C A M B S E D I T I O N . C O . U K
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