REGINA BERNHAUPT: Even if you take away the remote, the power is still with the person. In a social setting, someone always thinks they’re the one deciding. But it’s not about the physical representation. It’s allowing people to control something over distance. We see that becoming distributed, or supported by other devices. It goes back to values: some want to be in control. But we need to support the idea that everyone is empowered to make choices, and so are looking into social control, too – not just in the living room, but in cars or other locations. Social control is a means of enabling a group of people in a restricted environment to decide, for example, what Netflix movie do we watch. How exactly do you do that? Does the person with the remote decide? Do we have other types of device connecting, like a mobile phone? Do we allow voting? People can store preferences. AI, depending on who is sitting in the living room, can make different recommendations. It’s about supporting this kind of access for multiple people. We are working on that at the moment; different types of social control have an enormous impact on the design. FEED: What will happen to the traditional TV remote? It has always been a symbol of power in the living room. Is the remote going to stay with us?
FEED: Most of the world gets its video content through mobile? How do mobile viewers differ from those watching traditional TV?
REGINA BERNHAUPT: You get the feeling there’s a big split between the two. But those using a mobile device typically also enjoy watching something on a big screen. We know that when young people are away from their parents and have access to a big screen, this starts coming back into use. Mobile usage is typically related to people’s life circumstances in the moment. If you look at that one moment, it feels like the groups have nothing in common, but over a generation you see some shifts in the uptake. Also, we know that TV adoption is becoming later because of the economic situation. It’s more expensive for children to move out and there is more sharing of living spaces.
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