REGINA BERNHAUPT: We could do a lot, but I’m not sure if companies would be willing or able. With my professor hat on, I would say we can do almost anything. We’ve got data from how people interact with the remote in their hands, where we could possibly detect the onset of Alzheimer’s. It becomes possible to predict a lot with user data and behaviour, but society has to discuss the willingness and ethical consequences first. We are looking at new ways of recommending content. The standard way of predicting what people want to watch may use five different parameters and some pre-programmed categories, but that doesn’t work anymore. We are trying to find out if these categories or features the algorithm is using actually make sense. Maybe there are different indicators in the data that we are not used to yet. FEED: You mentioned AI. What will AI and machine learning allow you to do with the viewing experience?
REGINA BERNHAUPT: I see old technologies staying. Recently, I had a product go to market that I had the idea for in 2007. This is a reasonably slow area FEED: What will TV viewing be like ten years from now?
plug things in. The money is currently not out there – and we have to live with the old framework – then the innovation could easily come on top of that. In some cases, it could be a smart projector, which is easy to install,
in terms of turnover. The infrastructure cost is way too high for many things. And the current economic situation doesn’t allow huge investments over the next five years. Something added or plugged into something you already have is more likely. We really have to understand how we can
“THE FUTURE WILL NOT BE ABOUT HIGHER RESOLUTION OR FULL VIRTUAL REALITY”
displaying things on your current technology. But the future will not just be about higher resolution or full virtual reality where you need three additional glasses. People will simply not be willing to invest in that.
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