Words by Neal Romanek
There are still changes to make and not much time in which to make them, but the media industry is finally beginning to take sustainability seriously
’m not saying the sustainability gods were literally present in Amsterdam this year, but I do want to point out that those of us who travelled to the show
IBC said: “IBC will continue to push for assurance that the quality of service will be improved dramatically before IBC2023.” On the show floor, the majority of companies, when asked, said that sustainability was becoming increasingly important to them and their customers. But what became clear after a few of these conversations was the reluctance to talk about the climate emergency as an actual emergency. Whether you’re a manufacturer, service provider, politician, the CEO of Schiphol Airport – or even a media industry publication – it’s hard to accept that the future will be very different from the past. And harder still to talk about it. However, the climate crisis is very real, and it’s going to have a very real effect on the media tech industry and
by Eurostar enjoyed a cushy, wallet- friendly journey. By contrast, those who travelled by air had to queue for hours – and hours and hours – to the point that they missed their flights. IBC managed to extract an apology from Amsterdam’s Schiphol Airport, which was posted on the IBC website: “As a national and international airport, Schiphol must return to the level of quality that passengers and airlines are accustomed to. The current CEO of Royal Schiphol Group and the supervisory board acknowledge this and a successor is now being sought for the current CEO, who has today stepped down from his position.”
WATCH THIS VIDEO WITH QR CODE
THERE’S RELUCTANCE TO TALK ABOUT THE CLIMATE EMERGENCY AS AN ACTUAL EMERGENCY
BUILDING A SUSTAINABLE FUTURE IN TECH – IBC2022
feedmagazine.tv
Powered by FlippingBook