The ability to aggregate demographic data at practically the push of a button is a must for any network or OTT service provider. The industry has quickly learned
the power of data such as location, watch patterns, gender, age and more. Some have coined the phrase ‘hyper- personalisation’ in response to the eruptive
nature of the product releases, solutions, and upgrades – and many of these were prominently showcased at this year’s IBC. Here are some we found…
TACTICAL TARGETING
THINKING OF THE END USER
A standout contributor to the buzz surrounding personalisation was Ateme. Its dynamic ad insertion solution for OTT adds precisely targeted ads in OTT ABR streams for live, VOD and DVR streaming. Broadcasters and service providers can target based on a variety of criteria. This includes regional, per device, time of day – or even household. Its product portfolio includes Video Content Delivery and Analytics & Orchestration.
Partnering up with Ateme on targeted ad-insertion, as well as building personal live channels, Viaccess-Orca (VO) has been making waves in the personalisation space. Its offerings are wide, having been a leading global solutions provider of OTT and TV, content protection and advanced data solutions for more than 22 years. VO was excited to share with us that it had partnered with Sofast to provide pre-monetised FAST channels and AVOD content.
Based on the SaaS approach, the solution ensures seamless integration of Sofast content into VO’s ecosystem, which allows for quick, flexible deployment. VO has also recently worked with Orange France, with the provider using its secure video player. The player is deployed on smart TVs and mobile/tablet applications, which in turn enables Orange France to gain deeper insight into how millions of end users experience video streaming quality in real time.
FEEL THE MUSIC
FEED also managed to have a brief catch-up with the Deezer team. In case you aren’t already aware (note the sarcasm), Deezer is a music streaming app that gives you unbridled access to over 90 million tracks and other audio content including podcasts. What was Deezer doing at IBC, you may ask? Well, it turns out that it wanted to share news of the launch of its RTL+ music app in Germany – a product of its recent partnership with network giant RTL. Germany will now have access to the aforementioned 90 million tracks, over 5000 curated playlists and a user-friendly interface with key music streaming features. The music streaming service is a critical component in the expansion of RTL+ into a cross-media entertainment product.
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