Sadie Groom Bubble Agency CEO
Atika Boulgaz Viaccess-Orca Executive vice president, global communication
Which lessons from 2022 will you apply to the year ahead? In 2022, I have learnt the importance of communities – whether meeting online or in person, they’re there to help you share and receive knowledge and contacts. For the year ahead, it will be more important to gain support as we face some uncertain economic times and outside pressures. My tip is to join as many communities as you can – check out the Guild app for these. You have to write three goals for 2023 on the back of a business card. What are they? 1. Ensure we continue to be a business that cares for its team and any other stakeholders, with giving back at the heart of this. 2. Continue to grow and expand Bubble Agency into other territories. 3. Proving and promoting the ROI of marketing and PR services. Every month that carbon emissions rise is another nail in the coffin of a survivable future. What will you do to help reduce emissions in 2023? We’re working with a consultant on this as we travel by plane a lot, especially as we expand the business globally. As well as tree planting schemes, we’re travelling to IBC by train, for example. At this year’s IBC Show, we heard the term ‘change management’ over and over. What is the biggest change the industry needs to negotiate in 2023? This year will see a change in people, through displacement, M&A activity, recruitment from other sectors and career changes. It’s not negative, as it gives people the opportunity to explore other roles and companies. For me personally, this is a great thing to negotiate as I love meeting new people and hearing their stories. What is your battle cry/motto for 2023? Keep calm and carry on!
Which lessons from 2022 will you apply to the year ahead? Despite the pandemic, the video industry is dynamic, rapidly growing and continuously evolving. Tech vendors must stay on top of the changes that are happening, including the evolution of technologies, shifting infrastructures, increase in competition and the fluctuating user behaviours and expectations. This past year has demonstrated in abundantly clear fashion that there is a real need to meet face-to-face, interact in person, and showcase new technologies in action. At Viaccess-Orca, we enjoyed getting back to in-person industry trade shows where we met with our customers, partners and the media, shared our insights on SUSTAINABILITY WILL CONTINUE TO BE A CRUCIAL TOPIC market trends and showcased our many innovations. You have to write three goals for 2023 on the back of a business card. What are they? Our top three business goals for 2023 are to support the evolving needs of our customers with future-proof solutions, continue to stay agile in our ways of working and accelerate the development of sustainable technologies.
Every month that carbon emissions rise is another nail in the coffin of a survivable future. What will you do to help reduce emissions in 2023? Our development approach allows operators to keep their platform as long as possible and improve it through our microservices components and hybrid cloud hosting. Thanks to future-proof technology, operators don’t need to constantly start from scratch. As part of our commitment to sustainability, VO is a member of the Nested (New video standards for enhanced delivery) consortium along with Enensys Technologies, Orange, Ateme and IETR. The aim is to unite our efforts in achieving sustainable video streaming over 5G networks. Our industry has a lot of work to do, and sustainability will continue to be a crucial topic. At this year’s IBC Show, we heard the term ‘change management’ over and over. What is the biggest change the industry needs to negotiate in 2023? Good question. Change management is not a term, it’s a fact. We deal with the uncertainty of our world having to adapt, anticipate and stay agile. At VO, we are committed to managing change as the video industry continues to evolve and grow. It’s hard to predict what the biggest change in 2023 will be, but I’m confident that the VO team will handle it expertly. What is your personal battle cry/motto for 2023? Faster alone, further together!
I LOVE MEETING NEW PEOPLE AND HEARING THEIR STORIES
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