Roland Vlaicu NativeWaves GmbH Senior advisor, product
Which lessons from 2022 will you apply to the year ahead? Advanced use cases that bridge the gap between traditional linear broadcasting and more personalised streaming experiences take time to sink in. It’s critical to articulate the added value in a way that resonates with B2B audiences and consumers. While we all understand the new currency in M&E is attention and engagement, we must remind ourselves that technology is a means to an end, and what matters ultimately is the experience and why audiences should care about it. Fan engagement will increase when the user experience is better and incremental, while keeping things simple. It takes time for broadcasters and rights holders to embrace changes – technology vendors will have to be patient. You have to write three goals for 2023 on the back of a business card. What are they?
Every month that carbon emissions rise is another nail in the coffin of a survivable future. What will you do to help reduce emissions in 2023? Live event production creates lots of content that goes unused. Leveraging this to build new, better experiences that audiences care about automatically increases the efficiency of productions by avoiding incremental effort and complexity. At this year’s IBC Show, we heard the term ‘change management’ over and over. What is the biggest change the industry needs to negotiate in 2023? As the industry transitions from ‘linear’ to ‘personal,’ we’re focusing more on custom UX designs and tailored use cases for dedicated events. What is your personal battle cry/motto for 2023? With face-to-face communication back, make every demo count!
WE MUST REMIND OURSELVES THAT TECH IS A MEANS TO AN END
1.
Framework approaches resonate with customers more than integrated solutions – complementing is better than replacing.
2. Demonstrate how the product maximises the value of existing assets and content rights while driving new use cases that matter. 3. Understand the business goals of your customer first and tailor your offering to address those goals – this might sound simple and generic, but it’s the key to success.
Chris Smeeton Argosy Director
Which lessons from 2022 will you apply to the year ahead? On an organisational level, I’ve understood that promoting the culture of our business internally is vital to sustaining and retaining staff. It’s become clear that whether team members are office-based, remote
Every month that carbon emissions rise is another nail in the coffin of a survivable future. What will you do to help reduce emissions in 2023? We’ve moved many products to sustainable packaging and this will continue. We’ll also be making our building
more efficient. Lastly, we’ll be looking to improve intelligence regarding stock movements between warehouses, so we can further reduce our reliance on air freight shipment in favour of more regular sea freight shipments. At this year’s IBC, we heard the term ‘change management’ over and over. What is the biggest change the industry needs to negotiate in 2023?
or in a hybrid pattern, we must work to promote and retain those things that give us both identity and uniqueness. This helps maintain staff engagement and promotes an infectious, can-do attitude among the team. As a result, we will be looking to do more team activities and fun events throughout 2023. You have to write three goals for 2023 on the back of a business card. What are they? 1.
WE WANT TO MAINTAIN AN INFECTIOUS, CAN-DO ATTITUDE AMONG THE TEAM
The implementation of a new OS – this will touch every aspect of our organisation and improve efficiency throughout, but will need to be managed carefully to avoid disruption. What is your personal battle cry/motto for 2023? I want Argosy to be the best version of itself. We must take a professional approach to all areas of our business.
Greater promotion of our KVM and network switching product offerings across the UK & Middle East markets. 2. Implementing a new OS. 3. Conducting many more customer visits than we have in the last three years, especially in Europe.
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