FEED Winter 2022 Newsletter

Dan Goman Ateliere Creative Technologies CEO

Which lessons from 2022 will you apply to the year ahead? Streaming experienced unprecedented growth in the global pandemic, and it’s still evolving. However, consumers are now more discerning about subscriptions, and it’s a challenge for services to maintain growth. This meant an industry-wide pivot, with the offer of advertising-supported tiers. As a media supply chain platform, Ateliere must be agile and attuned to the market’s demands, ready to respond as customers pivot. This means understanding evolving technical requirements and customers’ business challenges. Content owners, streamers and media supply chain providers rely on data-driven

Every month that carbon emissions rise is another nail in the coffin of a survivable future. What will you do to help reduce emissions in 2023? Sustainability is top priority in evolving our platform for the future. Being cloud-native and choosing AWS as Ateliere’s cloud provider puts us at an advantage when it comes to carbon use. AWS is committed to carbon neutrality by 2025, and we’re engineering our tools to take full advantage of sustainability in the cloud. We migrated our platform to serverless computing, which significantly reduces power consumption, and continue to optimise our software for efficiency. Ateliere’s unique deduplication capability helps to significantly conserve energy use by reducing storage footprints, often by more than 70%. However, carbon neutrality is not an individual endeavour. The industry must commit to lowering carbon emissions for sustainability to take root. This includes broad policies, bold industry standards, better sustainability practices, efficient

decision-making. Ateliere’s platform has evolved to become a rich data source for clients. We focus on enhancing our platform’s business process management capabilities to better inform customers. It’s no longer how fast and adept a platform is at ingesting, transforming and moving media. It’s how intelligent the platform can be and how well it serves as a data source. You have to write three goals for 2023 on the back of a business card. What are they? 1. Customers remain our central focus. 2. Products align with customers’ needs. 3. Innovation drives market leadership for our company and customers.

TRANSITIONING FROM ON-PREMISES TO CLOUD-NATIVE DOESN’T HAVE TO BE INTIMIDATING

Penny Westlake Interra Systems Senior director, Europe

Which lessons from 2022 will you apply to the year ahead? At Interra, we’re specialists in monitoring and quality control for broadcast, telecom and media organisations of all sizes and positions in the supply chain. In 2022, we have seen an increase in the number of new output formats, standards and requirements for facilities producing content for multiple distribution chains – all at increased speed. We expect this trend to continue in 2023. For an industry where the viewer’s experience is everything, it’s becoming increasingly important for these facilities to automate and accurately track where errors are occurring, whether it’s in file-based production or streaming. You have to write three goals for 2023 on the back of a business card. What are they? To continually improve the quality of our products, business dealings with our customers and our support and maintenance services.

DUE TO THE NATURE OF OUR BUSINESS, INTERRA HAS NEVER BEEN A STATIC COMPANY

Every month that carbon emissions rise is another nail in the coffin of a survivable future. What will you be doing to help reduce emissions in 2023? We will continue to analyse our business practices, always being mindful of our carbon footprint. The relationship we have with our customers means that it’s not always necessary to jump on a plane to conduct business. In addition, carbon emissions will continue to be an important part of discussions we have with our customers when they are making

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