Adam Curwin Greening of Streaming Executive director
Which lessons from 2022 will you apply to the year ahead? The good news is that there is a real desire to improve throughout the industry. Nearly everyone who gets in touch with Greening of Streaming genuinely wants to make a real change. There’s a danger that membership of an organisation like this might be viewed as a greenwashing option – sign up to cover your responsibilities. Fortunately, that seems not to be the case! Our members – and particularly individuals representing companies – have really engaged in what we do, in turn inviting others to join. We’ve found there are others – academic institutions and large companies – who have started localised investigations by trying to assess the energy used by streaming. Due to the diversity of our membership, we are in the unique position of being able to analyse a huge part of the network. We’re gathering significant data and working with highly regarded universities for analysis. You have to write three goals for 2023 on the back of a business card. What are they? 1. Ensure we increase awareness to the streaming sector, policy makers and public of the amount of energy used by streaming. Show we can improve this without harming user experience. 2. Increase membership. The message is getting out and we’re grateful to members who push the cause! We need some household names to join, as this will further raise awareness. 3. Develop the working groups – which are suggested and managed by our members. This is at the core of what we do – collectively Every month that carbon emissions rise is a nail in the coffin of a survivable future. What will you do to reduce emissions in 2023? Greening of Streaming actively embraces this already. We don’t hold in-person events where possible. Our parliamentary launch was a high publicity event to raise the issue of streaming’s impact – as it hadn’t been widely understood or promoted at this point. This was very successful. However, when we decide which events to attend, the priority is to be allowed to appear remotely. The exceptions are events like IBC – it made sense for me to attend as there were so many of our members in their ‘day job’ capacity – the incremental impact was just me travelling! As a new organisation, it was a late decision for me to attend, so unfortunately I flew. Next year, I will ensure that I use the train instead. At this year’s IBC Show, we heard the term ‘change management’ over and over. What is the biggest change the industry needs to negotiate in 2023? One of the biggest challenges is the ever-changing global political landscape. We had great cross-party support from UK politicians, but as we’ve seen, politics changes very quickly! It’s magnified massively with the same happening in all countries. As we find people to champion our cause, they can be removed just as they are in a position to introduce us to policy makers – or the policy maker themselves is changed before the meeting can occur! We want to engage with politicians on behalf of our members to offer our findings and ensure that any change of policy is based on science. What is your personal battle cry/motto for 2023? We can make significant improvements in streaming with the support of all the companies involved. Let’s engage with the issue and we can have a huge impact on global power consumption! exploring ways to maximise efficiency and reduce power consumption in streaming, and sharing best practice.
technology and more tools to assess and control our environmental impact. At this year’s IBC Show, we heard the term ‘change management’ over and over. What is the biggest change the industry needs to negotiate in 2023? One of perception. Transitioning a media supply chain from on-premises to cloud- native doesn’t have to be intimidating. Ateliere simplifies it all by replacing disconnected tools and workflows with an automated cloud-native platform. Getting people to buy into the concept of moving from on-premises storage used to be challenging. Now, the focus is on problems only cloud solutions like Ateliere Connect and Discover can address. At first glance, the cost of moving to the cloud can be difficult to overcome, but the end-to-end efficiencies our platform offers mean the numbers make sense in the long run. What is your personal battle cry/motto for 2023? Work hard. Serve our customers. Innovate for success.
their choice between a cloud-based, on-premises or hybrid solution. At this year’s IBC Show, we heard the term ‘change management’ over and over. What’s the biggest change the industry needs to negotiate in 2023? As a supplier company, we always look at how customer needs are changing. In the past few years, the speed of change has accelerated – a trend we don’t see slowing down in 2023. Due to the nature of our business, Interra Systems has never been a static company. Requirements for the automated monitoring of new technologies continue to expand, whether it’s machine learning or supporting new encoding methods, ways of organising metadata or access services – just to name a few. What is your personal battle cry/motto for 2023? I’m taking mine from the English writer and philosopher John Ruskin: “Quality is never an accident. It is always the result of intelligent effort.”
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