WHAT’S THE GAIN? Aside from the fact that problems surrounding diversity should be reason enough to act, MTM’s research emphasises exactly why developers need to pay more attention to what its customers want. Starting with the stats showing that greater diversity matters to all types of gamers:
Importance of including a diverse set of characters
Total
7.1
Non-cis LGBTQ+
8.1
7.8
Cognitive disability
7.7
POC – UK POC – US
7.5 7.5
UK
7.4
Female
7.1
Male
7.0
US
6.9
Straight
6.8 6.8
Physical disability
Cis white men
6.6
(Importance score out of ten, with ten being ‘absolutely essential’)
Seeking to improve diversity is desirable in itself, reflecting the complexities of the world, but it also makes a more welcoming and progressive gaming ecosystem:
Top reasons why it is important that video games include a diverse set of characters
Create a more inclusive and accepting gaming environment LGBTQ+ = 1ST COGNITIVE DISABILITY = 2ND (4 th for all gamers)
(6 th for all gamers) to more people POC – UK = 2ND To make the game appeal
Represent under- represented groups NON-CIS = 1ST LGBTQ+ = 4TH
(8 th for all gamers)
This data compares the results from specific segments of those surveyed, versus the data from the sample as a whole.
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