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ANALYTICS AND REPORTING: Good analytics and reporting are crucial to the success or failure of an OTT platform – Netflix, Amazon Prime and Hulu are good models to follow. Integration with business intelligence tools for the analysis of user insights on content usage, performance and monetisation is also expected from a modern CMS that drives any large-scale OTT platform. CONTENT PIPELINE AND STORAGE: Raw and master content from across the regions and continents is received via multiple content pipelines. Similarly, delivery requires management of multiple CDNs to maintain a high quality of service. A CMS solution must allow management of various connection pipelines, whether in the cloud or offline and, depending on the nature of the content, it should be able to utilise separate storage for premium content. DOES SUCH A CMS EXIST? Yes, Axinom CMS is a solution that combines all these functionalities and provides a unified, end-to-end workflow with a high level of automation. Designed as a progressive web app, Axinom CMS is highly customisable and extensible. It can be adapted to project needs, handle all content types, is interoperable with
personalised ad insertion for AVoD and setting up multiple tiers for SVoD is essential for a CMS. CATALOGING OF CONTENT: The modern consumer demands curated and personalised content catalogues. Applying this to massive content sets requires hours and hours of intense and repetitive work. A modern CMS should be able to create dynamic catalogues to facilitate the consumption of the media that is relevant to the users. INTUITIVE AND SUPERIOR METADATA: Good content needs to be supplemented with good metadata. Metadata not only makes the content visible, but facilitates search and personalised recommendations. Automated metadata ingestion, with provision for manual editing and language variations, is also central to the CMS workflow. management of OTT content is carried out by a variety of expert roles, ranging from engineers to editors to translators. A CMS solution must provide each user, whether internal or third-party, with a separate dashboard, customised for specific roles and data access policies. MULTI-USER AND MULTIPLE INSTANCES: Preparation and
numerous third-party services and is front-end agnostic. Its capabilities span media ingest and encoding, asset and metadata management, catalogue and product management, e-commerce, advertising and secure multi-channel delivery to all types of client devices. “We’ve chosen Axinom as our partner because of its long and proven experience in content management and delivery,” says Tony Huidor, vice-president of Product & Digital Operations for Cinedigm. “Axinom CMS is one of the most flexible and modular end-to-end OTT management platforms we’ve seen on the market. Its system will empower us to automate and simplify our content management workflows, while improving scalability and robustness of our OTT platform.” Axinom CMS has enabled prominent media, broadcast and telecommunications organisations to reach a global audience. With the right mix of robustness, scalability and extensibility, Axinom CMS fulfils viewer expectations in offering a choice of content and device, with unlimited localisations, not to mention supporting businesses goals with a spectrum of monetisation and operating models. Learn more at axinom.com.
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