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Before you choose a CMS, you need to define your requirements. Here are Axinom’s top tips SOLVING CONTENT MANAGEMENT WOES: A MODERN CMS FOR GLOBAL OTT
should be a provision for adjustment and customisation to the workflow. AUTOMATED WORKFLOWS: End- to-end automated workflows become essential for a CMS when handling and managing a massive numbers of assets, while keeping the time to market to a minimum. This requires automated workflows for all processes: ingestion, transcoding, encryption, packaging and publishing of content. SECURITY AND PROTECTION: Premium UHD, HDR content is becoming much more common in OTT, but it comes with its own set of challenges as Hollywood studios expect the utmost security for such content. A CMS platform must facilitate protection of content using DRM standards, forensic watermarking and entitlement services. CONTENT ACCESS AND RESTRICTIONS: Content providers face regulatory and compliance challenges when in a global rollout of services. A CMS must allow the creation of strict rules to adhere to policies, geography, devices and age, while considering the global availability of the modern travelling viewer’s data. PROVISIONING DIFFERENT BUSINESS MODELS: Content owners understand different markets require different monetisation models. Some favour AVoD, others want premium, ad-free content through TVoD or SVoD. Supporting various operating models by enabling
Managing these multiple layers of complexity is one of the basic requirements in any modern CMS solution. A CMS solution has to provide streamlined, automated workflows and should also align with the multi-brand strategic and technical approach that forms the next-gen multi-faceted OTT service. MANAGEMENT OF EVERY TYPE OF CONTENT: Content is the key to user engagement and what delights the consumer. But catering to different user segments requires a variety of content types – video, live streams, images, audio, application and all the metadata that goes with them. A CMS solution needs to manage all types of content under a single interface. It should also facilitate the acquisition of third-party content in case of tie-ins and partnerships. FLEXIBILITY AND EXTENSIBILITY: The need for extensibility and flexibility arises from the ever-growing number of digital assets. The management of hundreds of thousands of hours of content demands a system be scalable and adaptable. There THE INGREDIENTS FOR THE PERFECT CMS ARE:
ong gone are the days when the TV was one big box with a handful of channels, and we had to consult a printed and bound
guide to see what was on and when. The industry has transformed at a rapid pace, and the driver has been the radical shift in consumer preferences and demands. The change is evident in the number of telecommunications companies, broadcasters and media providers capitalising on this revenue-filled opportunity by launching their own OTT, VoD and vMVPD services. “Today’s challenge is to get the right content to the right consumers as fast as possible,” explains Mairika Haab, product owner at Axinom. “Any OTT business with a global focus needs a solution that can increase content workflow efficiency. There also needs to be a focus on extensibility. You should be able to extend the functionality of your system to engage your customers, while driving future growth.” This extensibility in managing content is essential for working with multiple content rules and operating models, compliance and licensing issues, and the using of divergent brands to cater to different types of viewers.
A CMS SOLUTION NEEDS TO MANAGE ALL TYPES OF CONTENT UNDER A SINGLE INTERFACE
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