54 HAPPENING NAB
Words by Neal Romanek HIKING IN NAB’S GRAND CANYON
We consider the lessons learned at last month’s NAB Show in Las Vegas
he annual NAB show is like the Grand Canyon – it’s impossible to take it all in at a single glance, everyone has their own personal experience of it, and you’d better take your own food and water. Also, in the same way the Grand Canyon is both in Nevada and Arizona, NAB is both a part of the US media industry, and of the
The NAB conference was littered with AI themed panel discussions too. We have definitely reached a watershed with the use of artificial intelligence to solve problems or take on tasks that are too big, or too tedious, for the human mind to carry out efficiently. AI is showing up especially in products which need to process and identify large amounts of visual data. With AI’s now sophisticated enough to identify visual information with accuracy, content management companies are offering all sorts of new features for tagging and sorting assets. Applying machine learning to your assets makes it easy to tell, with a minimum of human work hours, exactly how many seconds your client’s product appears on the screen, or to find all shots featuring a blue Tesla, or Anne Hathaway, or rain. Cantemo, Tedial, Dalet, Valossa and Quantum are just a few of the leading
A NUMBERS GAME Attendance may have been down but business was still being done in the halls of the Las Vegas Convention Center
international media industry too. And both involve lots of walking. Completely out of Grand Canyon metaphors now.
AIYEEEE! AI was the special ingredient in everyone’s secret sauce at this year’s NAB. So many products were billed as leveraging AI or machine learning (and I finally sat someone down to explain clearly what the difference is between the two terms, so often used interchangeably – ask me sometime).
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