53 XTREME G1 Series
can be made available for viewers to choose their own car and POV. The company also aims to use the G1’s built-in data recording, combined with video, to produce enriched content for fans; it’ll be rolled out later this year. Currently, the company is testing and comparing various video platforms for delivery of its content, as well as developing vehicle-to-vehicle communication. The hope is this will allow drivers to be automatically notified of dangerous malfunctions or accidents taking place ahead of them on the track. Last month, Griiip held the inaugural event of its G1 Series in Italy. The race
was streamed on a dedicated website. Future races will also be available on Facebook Live. The company hopes to extend the Series to the US and UK, with a mini-series in Israel. “A few people have told us ‘You’re not a production company. You need to choose a side – you have to be a car manufacturing company or a technology company, but you can’t be both.’” concludes Agam. “But since the means of production are not as expensive or complex as they were, you can leverage this advantage and be the best in class at whatever you do. It’s a synergy, rather than opposing forces.”
WE’RE BUILDING AN ARRAY OF SOLUTIONS FOR EASILY UNDERSTANDING AND IMPROVING THE DRIVING
NEW FOCUS Collecting and analysing data allows Griiip to put the driver back in control while building a database of G1 runs
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