52 XTREME G1 Series
PIMP MY G1 Griiip’s first, and most important, step in developing its coverage strategy was to make sure every one of its car was equipped to stream live footage from inside the vehicle. “The old model of race broadcasting includes cameras on the cars with specialised RF equipment transmitting to specialised RF units on the track which are connected to a main transmission station, an OB van, and then it’s transmitted from there,” explains Agam. “It’s very expensive and very complex. It’s not a good solution.” Griiip instead found its solution with another Israeli start-up LiveU, with offices literally 30 minutes drive from the Griiip headquarters. LiveU, with its international headquarters in New Jersy, has made a name for itself with its mobile network LiveStreaming gear, widely used by remote journalists around the world. What once required a whole team, plus a satellite dish, now can be done with a single individual with a camera and a LiveU transmission unit. “It’s very robust. Very high quality. We’ve tested LiveU at two events already. It doesn’t fail,” he says. Inside each Griiip G1 car there are two GoPro cameras, as well as two microphones, one in the engine compartment to capture engine sound, and one inside the driver’s helmet. Video, audio and data are transmitted real time via LiveU’s LU200 portable transmission unit, which has a small form factor, about the side of a person’s hand. “From there on we can build more and more layers of interesting stuff. We and LiveU believe that having live mobile broadcasting – and communication with the driver too – onboard a Formula race car is something that will allow much of the amateur and semi-pro series to
broadcast high-quality races. Add to that some ground units and drones and you get professional coverage that you’re only used to getting in Formula One.” GOING FURTHER Griiip’s ambition is to revolutionise how motor sport is presented. Not content with presenting its G1 Formula races in a professional way, the team is looking at how to provide greater interactivity for audiences. Griiip sees a future where the streaming video from each car can be presented to viewers as a single edited feed or the different feeds from each car
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