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YOUTUBE ANNOUNCES MORE WAYS FOR CREATORS TO MAKE MONEY
YouTube is expanding monetisation features for its creator base – to allow more subscription options, animated paid stickers and additional merchandise partners – as the company and its users work toward becoming less reliant on ad revenue. In particular, Super Chat – a service that lets viewers pay to pin comments on livestreams – has been a growing source of income for creators since its launch in 2017. Neal Mohan, chief product officer at YouTube, reveals that “for
over 20,000 channels it is now the primary means of revenue generation”. Given this traction, YouTube is rolling out paid animated stickers called Super Stickers. categories, they will provide a new way for viewers to show creators how much they like their content. When YouTube introduced Channel Memberships, it required all plans to be set at $4.99 per month. Creators now have the ability to set five Available in a variety of designs, languages and
different price points, each with its own perks, including access to exclusive live streams and videos, shout- outs from the creator, unique badges and emojis. On the merch front, which lets creators sell products directly from their video pages, YouTube is expanding beyond initial partner to Teespring to Crowdmade, DFTBA, Fanjoy, Represent and Rooster Teeth. YouTube also plans to widen the availability of YouTube Giving, a way for creators to solicit donations to charities.
SPANISH ARCHIVE TO PRESERVE VIDEO GAMES
The National Library of Spain (BNE) has, for more than three centuries, housed, preserved and disseminated the printed memory of Spain’s history and culture. It now hopes to extend its efforts to the conservation of video games and websites. The proposal comes from BNE’s director, Ana Santos, and includes the regulation of the conservation of electoral propaganda posters and bookmarks, among other formats, based on the reform of the legal deposit law of 2011 – the obligation to deliver copies of publications of all kinds, and in any form, to BNE. The new law will also relinquish the storage of old microforms such as sudoku and crossword puzzles. Santos explains, “Video games will be of cultural interest in the future, because
they have a very important cultural value as an artistic creation.” Throughout its history, the BNE has held exclusivity over the inspection and conservation of legal deposit.
But if the law is reformed, the task of preservation for digital heritage will be given to web curators within Spain, because they can provide “the best representation of the internet world”.
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