BREAKING NEWS FROM THE STREAMING SECTOR
LIONESSESWORLD CUP SEMI-FINAL MOST WATCHED PROGRAMME
Dailymotion has been fined over €5.5 million for infringing Italian broadcaster Mediaset copyright, by hosting some 995 videos without authorisation from 2006 onwards. Following a trial that lasted six years, the Rome court found that, “Dailymotion was material distributed on its platform was covered by copyright.” The judge also ordered the French- owned VOD service to pay €100,000 in legal costs and imposed an additional penalty of €5,000 for each day that the offending videos remain on its site. This ruling is the first in a series of seven trials and on the basis of the initial settlement, total damages could run to €200m. Mediaset chief executive, Pier Silvio, describes the outcomes as relevant for all Italian publishing and audio- visual media companies in that it rebalances the relationship between content producers and online platform operators who “too often appear convinced to be above the law.” DAILYMOTION TO PAY FINES entirely aware of the fact that most of the
England’s 2-1 defeat to the US in the Women’s World Cup semi-final was Britain’s most watched television programme of 2019 so far – a victory for the BBC and UK women’s football. The BBC recorded a mammoth peak viewership of 11.7 million during the game, accounting for 50.8% of available audience share. Whereas, England’s defeat against Japan in the semi-final of the 2015 Women’s World Cup amassed a peak audience of 2.4 million viewers. It represents the fourth time during the 2019 tournament that the BBC has broken its own viewership record for a women’s football game, crushing its previous best of 7.6 million that tuned in to watch the Lionesses 3-0 quarter-final victory over Norway. Overall, a record-breaking 28.1 million people watched 15 minutes or more BBC coverage of the Women’s World Cup on TV and iPlayer. That is 47% of the UK population, with a
gender split of 62% male and 38% female. Emma Hayes, Chelsea FC WSL, says, “We’ve grown up in a country where women’s football has been kept to one side; it hasn’t been a part of the masses and it hasn’t dominated numbers in terms of audience figures and press coverage. The interest now is above and beyond what we’ve ever seen.” It was not only in England where TV audiences boomed
during the World Cup. Almost 59 million people watched Brazil’s last-16 game against France, in the process making it the most-watched women’s football match of all time. Unprecedented levels of media coverage also helped to smash previous audience records: 62 countries held TV rights to broadcast the tournament, compared to just 37 countries offering the same in 2015.
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