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he media industry has transformed, moving from physical media, analogue workflows and on-premises
infrastructure to a fully digitised environment. Now, all content is available all the time. We sometimes like to think we’re leaving clunky old formats behind, but there’s still a tremendous amount of digitising of legacy content that needs to be done – and that means a lot of financial opportunity still to be uncovered. How you repurpose legacy content is only limited by your imagination. With 4K scanning, old film assets can get a new lease of life, with content looking better than in the days of mechanical projection – sometimes looking better than anything shot today digitally. Social media and online platforms get out that content in creative ways to new audiences. Sony saw a need to give its customers the ability to easily digitise these archives and turn them into something useful for the future. In 2015, the company acquired Memnon, a service specialising in the digitisation of legacy audio visual content. Memnon digitises customer content into
example,” says Morikuni. “Not long ago, there was a shortage of LTO 7 and 8 tapes. People are thinking about migrating those, and they also started to worry about the compatibility of the older LTO formats. We just won a project with a sports organisation and also a big media organisation to consolidate and migrate all their LTO generations, either into the cloud or other storage environments.” Getting good metadata attached to content is essential. Content owners may have no idea what is in an archive, so Memnon assists customers in getting a handle on what they have and helping them keep track of it going forward. Memnon’s customers include broadcasting, sports and national heritage organisations, but it is opening up its expertise to the whole world of content producers with the Memnon Box: an on-demand digitisation service allowing anyone to request digitisation of media assets online. A box is delivered to the customer to pack the assets, whether stills, audio or motion picture content, which are then couriered to a facility for digitisation. Anything from Super 8 film school shorts to archives of university lectures can now be made available.
professional formats for them to archive or repurpose in new ways. “Our customers can have millions of hours of content, and in different formats,” says Baku Morikuni, the CEO of Memnon. “We help them to migrate and to keep these valuable assets alive.” At the HQ in Brussels, Memnon has developed its own robotic workflow, which is able to process huge amounts of content quickly and efficiently. The company also has other facilities around the world, often working on site with content owners to digitise their libraries. But it is not just the migration of analogue assets that Memnon customers are after. Upgrading digital assets is also an important service Memnon provides. “People get concerned about the longevity of their LTO libraries, for
OUR CUSTOMERS CANHAVEMILLIONS OF HOURS OF CONTENT , AND IN DIFFERENT FORMATS
Find out more at pro.sony/memnon
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