FEATURE | I BC SHOWCASE
the opportunities it provides, online access means you can be front and centre for every launch, every talk, and every event going. IBC Showcase is made up three core components that’ll keep you engaged, informed and inspired leading up to and during the event. Access the IBC Showcase website and – for starters – you’ll get the latest news from the IBC Daily team. Covering the latest creative and workflow products, many announcements are sure to pop up during the four-day event, so you won’t miss a thing via this feed, guaranteed. The IBC Daily team also brings you industry news, covers the latest publishing trends across broadcasting and provides market analysis, setting out the trends in how your audience are consuming media today. The virtual show continues with what’s arguably its core attraction, the exhibitors. Here’s where you get to rub virtual shoulders with the biggest brands in broadcast media. And it’s not just a one-way street, because attending online makes it easier than ever before to connect with the industry leaders. CHECK OUT THE TOP EXHIBITORS
latest product ranges and connect with them through virtual business cards, discovering new solutions for your business. But this isn’t just a case of browsing. IBC Showcase is bringing
The same exhibitors that would have filled the halls of the physical show, will be featuring with more than 1,700 exhibitors, including Canon, Dolby, Arri, Adobe and Google in attendance Explore their
IBC CEO LOOKS TO THE POSITIVES
exhibitors the opportunity to connect with their community and “discover a new perspective” online and on- demand. “It will provide a platform for exhibitors to launch and demonstrate their latest products and services,” says Crimp, “while others in the industry will be able to learn about cutting-edge technology and find out more about the latest tools and techniques for creating and delivering great content.” He adds: “We would, of course, have liked to meet you all in Amsterdam this year, but we hope instead to see you online during our IBC Showcase and that attendees enjoy the IBC Daily site, the Exhibitor Showcase and the free- to-access sponsored programmes, with presentations and discussions from leaders across the media, entertainment and technology space.”
It’s been a time of great adjustment for all of us, but after moving to an online show this year, IBC and the rest of the industry are very much looking at the positives of this year’s virtual event. IBC CEO Michael Crimp told us that while cancelling the usual IBC Show format was a frustrating decision for the committee to make, a physical show altered by social distancing, travel restrictions and mask wearing, would have “devalued the experience”. However, the response from exhibitors and attendees to a virtual event has been overwhelmingly supportive. “There is obviously a lot of disappointment,” Crimp explains, “but the vast majority appreciate that while this has been a difficult decision, it is in the best interests of our industry and the wider community. We have already had lots of messages of support
from people who say they are looking forward to IBC2021.” According to Crimp, the theme for the IBC Showcase’s 8-11 September run is Empowering Content Everywhere, with IBC offering attendees and
46 DEF I N I T ION | SEPTEMBER 2020
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