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Photography News | Issue 65 | photographynews.co.uk
Buying prints and selling to clients
Enhance your skills and learn newones
One Vision Imaging Making the decision to turn pro is a daunting decision for many. There are so many questions: am I good enough, is there a gap in the market, do I need a style, can I generate enough business? One of the other major issues is that you’re doing it on your own. A large proportion of professional photographers are sole traders and therefore spend most of their business life on their own. You’ll be making your own decisions, considering your own costs, and reliant on your own motivation. One Vision Imaging however, can effectively be a right-hand man for professional photographers, and the relationship goes both ways, as without professional photographers One Vision Imaging would not exist as a business. Not only does One Vision Imaging want you to thrive, it
actually needs you to do well. And this simple fact is why the company spends every hour of every day looking after the needs of professional photographers. Choosing the right lab is vitally important to your success; while you are only as good as your photography, your photography is only as good as the print you produce from it. One Vision Imaging can help you find answers to questions like these: • Am I good enough? • What should I charge? • What products should I sell? • What products currently sell? • Should I include an album? • How can I avoid selling all my prized images on a USB? Don’t do it alone, let them help you through the process of turning pro! Call 0845 862 0217 or visit onevisionimaging.com
Karl Taylor Education Karl Taylor Education provides a wide variety of photography courses that can help photographers go from hobbyists to professionals, including
wanting a challenge. The Lighting Theory & Equipment course (within the Portrait section) provides an extensive overview of studio lighting and equipment. It then puts this into practice in over 40 step-by-step tutorials showing one, two, three and four-light portrait lighting set-ups. Karl Taylor courses are all presented in such a way that they cover fundamental concepts in practical and relatable formats. From planning shoots to creating backgrounds, all the essential knowledge you need to grow as a photographer is covered. Having run a photography business for more than 20 years, Karl
knows that great photography skills alone are not enough to guarantee success. Business and marketing skills are also key, which is why there is a section dedicated to the business of photography. Here, you can find out how to market yourself and grow your business and the course provides important documentation such as model release forms, copyright terms and conditions, marketing plans and pricing guidelines. This powerful combination of content means the classes are a valuable tool for any aspiring photographer looking to turn pro.
everything from fashion to food, product to post-production. These classes provide a solid foundation of knowledge that photographers can build upon to further develop their skills. The courses are especially relevant for those wanting to take the next step and turn their passion into a profession. Not only do the courses provide essential photographic knowledge for those starting out, they also cover more specialised techniques for those
karltayloreducation.com
Stand out from the crowd
Get mentored
SWPP
When there is such a choice of representative organisations out there, you may ask yourself ‘Why The Society?’ The answer is very simple. If you are a newcomer to the industry or considering a career change then SWPP offers the most comprehensive range of educational seminars by cutting-edge speakers in the UK and Europe. The profile of SWPP’s membership contains many individuals who have enjoyed active careers in many of the traditional ‘professions’ and to whom ‘professionalism’ is second nature. The Society is dedicated to providing quality training and mentoring to
all who ask and want to progress in professional photography without prejudice or discrimination. If you are already in practice and want to gain that all important edge over your competitors, then SWPP can help you too. And what is more, your qualifications will be accredited in respect of your past achievements. The website is packed with training courses all year round to meet the diverse needs of the membership. In a quest for quality of training delivery, SWPP is also reducing the number of delegates on each course.
Amazing Internet
swpp.co.uk/qualify.htm
Why is it that you favour a particular coffee shop? The chances are it’s because their product suits your taste, and you know they’ll conduct their business in a way you like. You have confidence in their ability to provide what you want consistently well. The impression that they leave on you is part of this thing called ‘brand’, along with the visuals such as logo, colour scheme etc.
The most important thing when setting up a professional website is to ensure that it reflects your brand; in other words, you. This doesn’t just mean a nice logo. It means the whole look and feel of the site and marketing materials. It means the choice of images you show. Are they consistent in style and do they reflect the type of photography you want to create for your clients?
These things create an immediate impression on your viewer and are how they distinguish between you and the next photographer they look at. Stamp your individuality on your site visually and live up to the values that you set for yourself and your business. That’s the most important foundation your marketing can have.
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