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Photography News | Issue 65 | photographynews.co.uk
Going pro Thinking of taking the leap and going pro with your photography? Make sure you read our guide of what you need to consider and who to go to!
It’s a big decision to ditch your day job and go full- time professional in your photography, and while you know your camera like the back of your hand and have
your shooting down to a tee, we’re sure you have lots of questions and some things you might not have even considered. There’s no shame in asking for help
and guidance, and we’ve spoken to some of the experts across the industry to get those must-know questions answered.
Insurance – the big one
Check it and get it right
Aaduki
OK, so you’ve decided to take the plunge and turn pro. Now you’ve got to sort the big one: insurance. No two photographic businesses are alike, so it makes sense to get your insurance cover tailored exactly to your business. So, what are the absolute insurance essentials you need for your business? Think about theft, loss, accidental damage and if you are covered from home as well as the studio, garage, car or even abroad.
Professional Indemnity covers your liability for failing to produce work to what your clients consider a professional standard. It basically protects your business against the cost of settling or defending a client’s claim concerning the work you have done for them. Public liability insurance is designed to protect you against the cost of paying or defending a compensation claimmade by a member of the public for personal
injury or damage to property; they don’t have to be your clients, they could just as easily be a passer-by when you are working. It's important to get a policy that is exactly right for you. If you have the support of an insurance policy in place you won’t be spending sleepless nights worrying about your business and bank balance being taken away from you.
aaduki.com
X-Rite
Correct colour in your images is essential on your journey to turning pro, especially if you’re looking to charge for your work. To put it simply, you’ll see different colour to what clients will see, so you can’t rely on your eyes to portray accurate colour and hope for the best. Imagine a client paying for your work, only to find that teal blue is now mint green, and your blossom pink is now cherry red. It’ll not only ruin your aesthetic but could also damage your reputation. Cue colour management! Colour management devices enable you to calibrate your equipment (camera, monitor, printer etc), so that you can be confident that the colour in your work is as accurate as possible throughout your entire workflow. The brand-new X-Rite ColorChecker Passport Photo 2 is the perfect place to start to profile your camera and is a must-have for any serious photographer to achieve consistent colour. You
simply capture the Passport in your shoot conditions and take that image through to edit, using its software and plug-ins to enable you to create custom in-camera white-balance, evaluate shadow and highlight details, create DNG and ICC profiles and control colour shifting. In post, you need to make sure your monitor is displaying your colours correctly, and when printing you need to be confident in the colours being produced. The award- winning X-Rite i1Studio provides precise colour management across your entire colour workflow. The end result: prints that match your images across all devices. And with the time you save you can get back to focusing on what you love – making more images.
xritephoto.eu
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