67 HAPPENING IBC Conference
The IBC Conference has a session for just about everybody. There are highly technical keynotes which feel like a graduate level engineering course, and energising and fun panels where you can geek out over your favourite industry creatives. Here are ten conference sessions we think FEED readers will find useful. We hope these will be challenging and enlightening - and may help give you an edge over the competition. Be sure to follow IBC2018 on Twitter at @IBCShow. The official hashtag for the show is #IBC2018 For more information and a full IBC conference schedule go to: https://show.ibc.org/conference/about FEED’S TOP TEN IBC2018 CONFERENCE PICKS SATURDAY, 15 SEPTEMBER 10:00-10:45 5G – TRIALS AT PYEONGCHANG 2018 SOUTH KOREA (Smart Connectivity & Multiplay Devices) At this year’s PyeongChang Winter Olympic Games, South Korean mobile network KT trialled its 5G services, allowing athletes, visitors and spectators to experience data transmission ten times faster than 4G LTE, bringing some stunning, immersive experiences to the Olympics for the first time. KT will showcase its plans for wider rollout of commercial 5G services, starting in 2019, as well as the trials in PyeongChang, which included 5G-driven visual technologies. 2:15-3:30PM 5G – “ARE WE NEARLY THERE YET” (Tech Talks, Smart Connectivity & Multiplay Devices) Do you want to view absolute any and every type of content delivered instantly in low latency UHD... while on a train? 5G might be the solution. In this Tech Talk, experts discuss how close we are to delivering on the 5G promise, the impact on the phone in our pockets as well as more prosaic questions such as, will 5G actually work indoors?
THURSDAY, 13 SEPTEMBER 12:45-1:15PM FROM EPIC POETRY TO AI: Discovering viable algorithms for creating responsive media (Lounge Talk) A new addition to the conference programme for 2018, over breakfast and during each lunch break, IBC Conference will host Lounge Talks in the Forum Lounge with the aim of engaging audiences on a thought-provoking topic and providing an informal networking opportunity over coffee and a stroopwafel. 4:30-5:45PM TRUST AND TECHNOLOGY, TELLING THE (REAL) NEWS (Global Gamechanger) Mainstream news providers have taken a battering, with clickbait, fake news and bias all competing for attention in social media feeds. They’re fighting back hard to rebuild trust and engage audiences with compelling content. The session will go behind the scenes of Euronews/NBC’s radical relaunch, learn how the New York Times is betting on audio, and hear about the new technology driving Al Jazeera.
FRIDAY, 14 SEPTEMBER 10:30AM-11:15AM MARIA FERRERAS HEADLINER: The next chapter in Netflix’s growth story Maria Ferreras, VP Business Development EMEA at Netlfix will outline the company’s strategy for growth, including how Netflix is partnering with pay TV and telco operators to reach new audiences. 12:05-12:45 FUTURE INTERFACES: HOW VOICE TRANSFORMS CONTENT (Audience: Engage. Influence. Grow.) Richard Halton, CEO of YouView and an expert panel including Sarah Rose, Director of Consumer Insight, Channel 4; Adam Thibault, GM of TV Nuance; and Fabrice Rousseau, General Manager Alexa Skills EU, Amazon explore how voice is transforming the content experience. 4:50-5:20 PIONEER KEYNOTE: The Way Forward on the Road to Inclusion (Keynote) There is plenty of evidence pointing towards the business benefits of greater diversity; from creative output, to ensuring a company’s relevance to its customers. Join Kate Russell and Ade Rawcliffe, head of diversity for ITV Commissioning, discussing the next level of innovation for the media industry and how driving inclusivity through your organisation can create a competitive advantage. MONDAY, 17 SEPTEMBER 9:30AM-10:15AM TACKLING THE IMPOSSIBLE (Innovation Keynote) Impossible.com is an innovation group and incubator founded by Lily Cole and Kwame Ferreira. Its multi-disciplinary team, spread over different countries all around the world, are using design and technology to solve social and environmental issues and guide global change. They work with like-minded people, producing deep tech and planet- centric services and products. The panel will focus on their planet-centric design ideal and how individuals and companies can innovate in a more balanced way with the planet. This panel will feature Michiel Bakker, founding CEO of GINX Esports TV, the world’s largest international esports TV channel; Pete Thomas who heads up the esports arm of Noah Media Group, responsible for the groundbreaking Gfinity Elite Series; and Technology Ambassador for ESL UK, Tanya Laird. The discussion will reveal what broadcasters can learn from esports, from engaging fans globally, capturing those elusive young male viewers and increasing profits. 11:45AM-12:30PM ESPORTS WORLD DOMINATION: How to engage a global audience (NextGen: Interactive & Immersive Experiences)
SUNDAY, 16 SEPTEMBER 1:45-2:30PM THE CHALLENGES AND OPPORTUNITIES OF DESIGNING OTT PLATFORMS FOR GLOBAL AUDIENCES (NextGen: Interactive & Immersive Experiences) In this masterclass, Tom Williams, CEO and co-founder of Ostmodern, will demonstrate what his company has learned from having designed OTT products for audiences around the world. Based on their experience stretching from broadcasting to sport, Williams will present how the VOD landscape has changed over the years, and how to create a compelling viewing experience for fans and audiences.
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